Leading up to the day of filming, our team quickly developed a full script for five Southeastern Mills leadership team members, including the CEO. We used a collaborative approach internally and with our Southeastern Mills contact, and offered alternatives for the areas deemed necessary. The script was then reviewed and approved by their leadership team, and finalized for filming.
On the day of filming, we took multiple takes of each person’s script in order to have options to clip and piece together to create a seamless video with no hiccups. Because we were on such a tight timeline from start to finish, we pursued an iterative review process for the speaking parts of the video. We were able to provide cuts for review as sections became ready in order to speed up the process. By not waiting until the entire video was complete to start reviewing, we were able to complete it within two weeks after filming day.
After collaboratively developing the script and gathering supplies needed for filming, Overtone’s team traveled to Rome, GA to Southeastern Mills’ headquarters to conduct our day of filming. One by one, each team member came in to film their part of the video by reading their script on a prompter. We took clips from many different takes and pieced together, along with the timeline video and a dramatic name change transition, the full 6-minute long brand launch video for Southeastern Mills (now Summit Hill Foods) to share internally. We then created a second video from the first minus key internal information for the ability to share externally via news and social media. We used our team’s skills of brainstorming, collaboration, video production, graphic design, copywriting, and script production to quickly and efficiently make this company’s dreams become a reality.