Los Angeles Dine Around Map
Southeastern Mills is a fourth-generation food company that offers a wide range of ingredient solutions for food processors, foodservice companies, and consumers.
In order to broaden their exposure and strengthen their palettes, Southeastern Mills often visits restaurants outside of their normal exposure. Southeastern Mills had arrangements to host one of their customers in Los Angeles, California. Since they are in the foodservice industry, they came to us with an idea to take their customers on a tour of different cuisines throughout the city. They wanted us to create a map that could be used for this tour.
a Successful Outcome
In order to successfully make this an enjoyable experience for both the Southeastern Mills team and their clients that were meeting them in Los Angeles, we needed to do our research on restaurants in the city. We created a list of around thirty restaurants and then narrowed it down to choose a diverse and well-rated dining experience over the days that they were there. We wanted to come up with a style that was visually appealing, while taking into consideration size and usefulness of the map to be convenient for carrying around.
After doing research to find the restaurants and their locations, we were to determine a foldable map that would creatively display each featured restaurant around the city would be best. Once we established a map size and the number of panels, we created a Pinterest board to capture different map designs for inspiration. The dine around was happening in less than a month so we had to be strategic with our time. Once Southeastern Mills selected one of the design styles presented, we created multiple layout options for them to review. The first layout option featured the map centered with the list of restaurants surrounding the map, which ended up being the one they selected. After the layout selection, our copywriter creatively wrote a summary description of each restaurant, and our designer created the brochure and map layout.
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