Law Firm Sales Funnel
Email Marketing Campaign
Landing Page Design
a Successful Outcome
After diving in and learning as much as possible about what makes a qualified lead, we explored opportunities to create an engagement with the target audience. We identified a perfect opportunity that would allow us to base qualify the lead and create ongoing opportunities, new home sales.
We created a multi-tier system that included direct mail, content marketing, and an email marketing drip campaign. This multi-level funnel approach allowed us to measure the effectiveness and efficiency of each step in the funnel. This allows the Fletcher Law Firm to increase or decrease sales leads as needed based on either the initial input into the funnel or strategically turning off components of the email drip campaign.
The first step in the process is to mail out one of two postcards to new homeowners who fit certain criteria. On the postcard is a punchy catchphrase to gain attention and the call to action is to follow the link to a website to download a free checklist.
Landing Page on Website
We designed a specific landing page for Fletcher Law Firm that hosts the form to fill out to download their free checklist. By doing it this way, we gather email addresses and contact information to continue the steps in the funnel. You can only access this page with the specific link from the postcards.
The checklist is a take-away from Fletcher Law Firm that walks the homeowner through the steps of what to do as soon as you buy a house. It is useful and relevant to the audience and can lead to prospective leads for the law firm.
Follow Up Email
Once they enter their email address to download the checklist, they are immediately entered into an email drip campaign. Within a certain time frame, they will receive a few follow-up emails to gain attention and point them to Fletcher Law Firm.
Contact us at firstname.lastname@example.org, give us a ring (678) 487-8022 or fill out the form below.