The Southeastern Mills team traveled to New Iberia, Louisiana for a behind-the-scenes tour of the facility and production routine. Our team gathered our cameras and accompanied them to shoot footage to use for three different videos that together tell the story of Louisiana Hot Sauce. After creating a storyboard and a shot list for each of the videos, we filmed at their facilities and conducted one-on-one interviews with key team members. Upon returning home, we wrote a script for each video and hired voice-over talent to narrate them. We cataloged all footage and photos, and gathered noted everything that was unused for later content needs.
After capturing video footage and photography that showcased the hot sauce making process, the facility, the staff, and the company’s personality, we put together three videos. They walked through the company’s history, the company’s culture, and the product manufacturing process. Each video is between two and five minutes long and is being used both internally and externally by Southeastern Mills and Louisiana Hot Sauce collectively. They have hosted dozens of workshops using these videos, as well as assisting in marketing and sales initiatives.