Jody Noland is an author, a speaker, a business owner, and a coach, trying to penetrate her way through an industry of creative individuals like herself. For nearly nine years, Jody has been transforming lives with encouraging words through the help of her first book, Leave Nothing Unsaid. Through a season of great loss and hardships, Jody gained an increased desire to inspire and help others affirm their loved ones in lasting, meaningful ways. She wrote the Leave Nothing Unsaid workbook to provide a useful tool for teaching the art of written affirmation and has led letter-writing workshops based on it across the country.
Through her own journey, she also learned that we can always find purpose in our pain if we’re willing, and wanted to use her own experience to encourage some of the people closest to her heart: widows. That’s why she wrote her newest book, Good Grief! Hope, Help, and a little Humor for your Journey from Wife to Widow. A book in which Jody shares practical wisdom with a dose of healing humor.
One of the biggest challenges that we face is marketing Jody among hundreds of authors and speakers just like herself. We were to create a website that stood out and made a lasting impact for visitors. We did extensive research into what competitors were doing to ensure that we placed Jody on at least the same line as them.
Another challenge we faced was how to turn her brand that was once all about her first book, Leave Nothing Unsaid, into more about her other abilities such as speaking, mentoring and coaching too.
The last challenge we faced was doing all of this during the COVID-19 pandemic. This prevented us from meeting in person, limited our photography and videography, and quickened our turnaround time due to the fact that online learning was a growing industry.