Sweepstakes management, Graphic design, Copy development, View-Master reel, Book design, Landing page, E-mail marketing
Discover the Problem:
The client wanted to increase customer engagement
Define a Successful Outcome:
Creating a memorable brand experience by developing a creative leave-behind that is connected to a sweepstakes
Southeastern Mills is a fourth-generation food company that offers a wide range of ingredient solutions for food processors, foodservice companies and consumers.
With a goal to create a ViewMaster reel that would be memorable along with increasing customer interactions, the Overtone team saw this as a unique opportunity to create a sweepstakes campaign showcasing the top five food cities. We created a special reel design with 3D effects for the View-Master along with a booklet that provided additional information about each city featured. Each booklet had instructions on how to win a trip to one of the featured cities with a link to the sweepstakes landing page. We promoted the sweepstakes on LinkedIn and e-mail. Once the entry deadline passed, we used a random selection tool to select the winner. The grand prize included roundtrip airfare for two, hotel stay, transportation, and cash. We managed the rule writing, legal paperwork, and travel accommodations for the sweepstakes.